Explore a world of Color through Plastika Kritis’ Color Tools

Explore Plastika Kritis’ Color Selector and ColorIt app - smart digital tools that simplify masterbatch selection and inspire real-time color creativity.

Explore a world of Color through Plastika Kritis’ Color Tools

In today’s fast-paced, design-driven world, color is more than just aesthetics - it’s a powerful tool that shapes product identity, consumer appeal, and innovation. At Plastika Kritis and Global Colors Group, we understand that the journey to finding the perfect color should be seamless, precise, and even fun. That’s why we’ve developed our new digital tools to complement the expert work already carried out by our R&D scientists: the Color Selector web platform and ColorIt app.

These tools represent a transformation in how our customers interact with color, enabling a faster, more engaging, and personalized masterbatch selection experience.

1. Color Selector: Your Gateway to the KRITILEN® Masterbatch World

Accessible directly on our website, the Color Selector is a web-based platform that connects users with the full spectrum of KRITILEN® masterbatches from Plastika Kritis.

You can find it here: Color Selector Tool

This advanced online database allows users to search through our wide range of masterbatches by applying highly specific filters. Clients can define criteria such as:

• Polymer type
• Application requirements
• Processing method
• Color tone and technical properties

Whether you're in packaging, consumer goods, construction or automotive, the platform helps you quickly locate the most suitable masterbatch solution. You can even design your own color and request a matching KRITILEN® masterbatch directly through the platform.

This tool turns the color selection process into a streamlined, data-driven experience - boosting efficiency at a first level research.

2. ColorIt Mobile App: Reimagine Color, Anywhere, Anytime

Meet ColorIt, our mobile app developed to transform the way you interact with color. Available for smartphones, ColorIt adds an exciting, augmented reality twist to color matching and is designed to be as interactive and playful as it is powerful.

Using your smartphone’s camera, you can:

• SCAN plastic products in real time
• SELECT filters based on polymer, processing method, and functional features
• PICK a color from our masterbatch database and instantly RE-PAINT the object
• UPLOAD a photo from your gallery and creatively RECOLOR it with endless tones and shades

Whether you're at a trade show, in a design meeting, or brainstorming from your desk, ColorIt allows you to visualize new color possibilities instantly. It’s not just a tool - it’s a color inspiration engine, powered by Global Colors’ extensive masterbatch library.

Why Use Our Digital Color Tools?

Together, Color Selector and ColorIt app bring unmatched advantages to the table:

• Speed up the color decision-making process
• Minimize the guesswork in choosing compatible masterbatches
• Foster creativity with instant visualization
• Access anywhere, anytime with desktop and mobile support

These tools demonstrate our drive to digital innovation in the plastics industry, offering customers not just technical excellence but also smart, engaging and fun experiences.

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Experience the Future of Color Today

At Plastika Kritis, color is more than pigment selection, it’s a science, a language, and a way to connect brands with emotion. Our digital tools make this language more accessible, interactive, and enjoyable.

Start your color journey now:

 Visit the Color Selector platform